As Senior Advertising Campaign Specialist at Rebel, you are focused on creating and implementing strategic advertising campaigns. Your primary purpose is to leverage your knowledge of different advertising platforms to help clients and stakeholders reach new customers, increase revenue, and accomplish business objectives by creating effective campaigns.
Consulting with executive clients at Fortune 1000 and mid-sized businesses, you are a clear communicator. As part of our brand strategy team, you work with clients to create advertising campaigns across various touchpoints. This position is responsible for the end-to-end creation of advertising campaigns, including creative ideation, advertising budget allocation, advertising schedule, implementing the advertising campaign, A/B testing, and campaign management across channels.
Look, we’re primarily a small, remote team. We’ve got collaborators scattered throughout the U.S. and across multiple time zones. How do we keep up? Communication. Consistency. Reliability. Initiative. Coffee helps, too.
We’re a growing company and we’re not looking to stop anytime soon. Expect fast-moving timelines, a high-growth mentality, and the opportunity to wear many different hats.
What you’ll do:
Build and execute an overall advertising strategy that generates leads and revenue growth
Planning and producing advertising campaigns for digital, social, television, radio, newspapers, magazines, billboards, or other media
Prepare and manage digital marketing/advertising budgets
Work closely with the brand strategist, copywriter, and PR to create and measure effective advertising campaigns
Implement marketing conversion improvement based on testing and observed performance
Responsible for brand sponsor prospecting
Develop a plan for event sponsorship, including marketing collateral and promotion
Manages campaigns in the marketing automation platform and CRM system
Perform post-campaign analysis to determine performance and ROI
Map out how digital assets will be optimized for business results
Stay up-to-date on new technologies and trends within the industry to
ensure that campaigns are effective
Work closely with researchers and other strategists to integrate insights
What you bring to the table:
Proven experience as a Campaign manager or advertising specialist
Proven experience in developing and implementing advertising strategies in
digital advertising, print advertising, etc.
Comfortable crafting creative advertising campaigns
Data-driven marketer with proven expertise in setting and reaching metrics
Excellent communication skills, written, and oral
Comfortable working remotely, on project-based work
Travel: as needed
A portfolio of relevant work is required
Rebel is committed to building a team representative of the world we live in.
We celebrate diversity. We support it. We thrive in it.
Come one come all people of color, all religious backgrounds, lesbian, gay, bisexual, queer, transgender, and non-binary people, veterans and individuals with disabilities.
We are an equal opportunity employer, and we welcome everyone to our team.
Should you need accommodations during your application process, please let us know.
More questions about the role?
Ah, an inquisitive one. Just our type. Well, let’s hear what you’ve got. We’re light on our feet and ready for any question you throw our way. So, what’ll it be?