What you’ll do:
Build and execute an overall advertising strategy that generates leads and revenue growth
Planning and producing advertising campaigns for digital, social, television, radio, newspapers, magazines, billboards, or other media
Prepare and manage digital marketing/advertising budgets
Work closely with the brand strategist, copywriter, and PR to create and measure effective advertising campaigns
Implement marketing conversion improvement based on testing and observed performance
Responsible for brand sponsor prospecting
Develop a plan for event sponsorship, including marketing collateral and promotion
Manages campaigns in the marketing automation platform and CRM system
Perform post-campaign analysis to determine performance and ROI
Map out how digital assets will be optimized for business results
Stay up-to-date on new technologies and trends within the industry to
ensure that campaigns are effective
Work closely with researchers and other strategists to integrate insights