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Strategies to get people moving.

HAPPY CAMPERS

New market entry strategy. New service models. New price points. That’s what Camp Gladiator needed. Did we mention this was in the midst of COVID-19?

A group of people working out together doing a jumping exercise.
43% of people say fitness-related expenses are a regular part of their monthly budget.

Pinpointing value in a new market entry strategy.

PRICING RESEARCH

What do people think of Camp Gladiator? In new markets, there wasn’t a consistent answer, hindering the data that informs a market entry strategy. After focus groups and surveys with current, lapsed, and prospective Campers, we aligned a new value prop and price point.

Data chart showing how consumers prioritize fitness-related spending in their monthly budget.

Pivoting from in-person to online.

PRICING & EXPERIENCE RESEARCH

In 2020, we saw a market appetite for online services. Heck, most people did. Using customer insights and a scalable pricing strategy, Camp Gladiator shifted with confidence during a time of uncertainty.

A man doing sit ups with a jump rope next to him.

When did you begin using online or virtual fitness-related services?

32% of people have always used some sort of virtual or online fitness related services, while 64% of people surveyed have only done this since Covid-19 happened and 3% have never used them.

On two different pricing studies, they were able to work with our quick timelines and deliver results.

Camp Gladiator Marketing Executive

Featured Case Studies

Qgiv
  • Evolving Customer Experiences
  • Pricing & Growth Strategies

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