New service packages. New price points. That’s what Camp Gladiator needed. Did we mention this was in the midst of COVID-19?
Pinpointing value in a new market entry strategy.
What type of packages do people find most valuable? Before we could scale forward, we needed the answer to this question. And then we needed to create a solid pricing strategy.
Pivoting from in-person to online.
PRICING & EXPERIENCE RESEARCH
In 2020, we saw a market appetite for online services. Heck, most people did. Using customer insights and a scalable pricing strategy, Camp Gladiator shifted with confidence during a time of uncertainty.