New market entry strategy. New service models. New price points. That’s what Camp Gladiator needed. Did we mention this was in the midst of COVID-19?
Pinpointing value in a new market entry strategy.
What do people think of Camp Gladiator? In new markets, there wasn’t a consistent answer, hindering the data that informs a market entry strategy. After focus groups and surveys with current, lapsed, and prospective Campers, we aligned a new value prop and price point.
Pivoting from in-person to online.
PRICING & EXPERIENCE RESEARCH
In 2020, we saw a market appetite for online services. Heck, most people did. Using customer insights and a scalable pricing strategy, Camp Gladiator shifted with confidence during a time of uncertainty.