The challenge.
Premium financing has always been done one way. As a result, the legacy providers in the industry have little reason to evolve. Everglades Financial intends to take a different approach—streamlining every touchpoint for an exceptional experience.
What we heard.
Launching a new brand and a legacy service in a new way, Everglades Financial is focused on delivering a new level of service in a stagnant industry. But, before launch, Everglades Financial needed a brand, a website, and a clear market positioning—one that differentiates.
What we did.
Rebel identified opportunities to differentiate through brand positioning by starting with a competitive and market analysis to identify a clear strategy and full-service branding initiative.
What we delivered.
Rebel delivered a competitive and market analysis report with recommendations on brand positioning and a completed brand—ready for implementation.
