Brand Messaging: the foundation of a branded house.
In 2020, LINQ was acquiring brands left and right with more acquisitions on the horizon. Knowing the importance of brand messaging, they reached out to Rebel with a challenge: to create a branded house from disparate companies instead of a house of brands.
Learning as much as possible.
Every brand acquisition LINQ made had strengths. How do we develop a brand architecture that accounts for those strengths while leaving room for future acquisition? The answer is, well, very carefully. The Rebel team dug in deep, auditing each brand portfolio as well as the brand messaging used to reach their target audiences.
Telling a compelling story.
Once the brand architecture was developed, it was time for storytime. Gather round, front-line educators and back-office warriors, for a strong brand narrative weaving together empowering and nurturing brand messaging.