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The challenge.

Peopled offers every workplace a marketplace where employees can pick and choose personalized financial benefits. But in order for Peopled to shake things up and get noticed, they need to identify their market's pain points and perceptions of various features and functionalities.

What we heard.

Every human is widely different. The workforce is getting more diverse. And employee expectations are growing. So, why are our workplace financial benefits still stuck in a one-size-fits-all approach?

What we did.

Rebel highlighted clear gaps in the market through a competitive and market analysis. We dove right into a brand audit—providing the foundations for a brand and pitch deck. Through a segmentation study, we identified the diverse needs of plan sponsors.

What we delivered.

In less than 5 weeks, Rebel delivered a fully branded pitch deck with a compelling narrative to showcase and introduce Peopled’s approach—ready to disrupt the traditional one-size-fits-all approach to workplace financial benefits. Peopled also received a full competitive / market analysis report, a detailed buyer segmentation study, and a year 1 product roadmap—pointing out important features and functionalities to be implemented into their MVP and subsequent iterations.

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