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What is a Segmentation Study?

Here's the deal.

A Segmentation Study helps brands identify the subgroups of the population that are ideal target audiences and where the most opportunity for growth exists for their products or services.

Why do you need a Segmentation Study?

Why don't you is a better question.

A Segmentation Study can create clarity on who your target audience is and takes the guesswork out of hunting for opportunity in the market.

Segmentation should be done regularly as part of a healthy brand practice. More urgently, segmentation should be part of the initial discovery of new opportunities and growth potential.

What is a Segmentation Study?

Here's the deal.

A Segmentation Study helps brands identify the subgroups of the population that are ideal target audiences and where the most opportunity for growth exists for their products or services.

Why do you need a Segmentation Study?

Why don't you is a better question.

A Segmentation Study can create clarity on who your target audience is and takes the guesswork out of hunting for opportunity in the market.

Segmentation should be done regularly as part of a healthy brand practice. More urgently, segmentation should be part of the initial discovery of new opportunities and growth potential.

The Skinny

. If you're asking these types of questions, you may need a Segmentation Study.

  1. Who is our customer and what do they need?

  2. What populations can we feasibly expand to?

  3. Where are the product opportunities in the market?

  4. How do we better direct our marketing efforts?

Rebel tackles Segmentation Studies through—

  • Market recruited samples based on target audience criteria
  • Customer-recruited samples—current, lapsed, and potential
  • One-on-one interviews or focus groups with the target audience and/or customers
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