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Trend ReportWomen x Money

We didn't set out to write a trend report on women and money. However, when the data came back, it was clear there was a much larger story to be told here.

Delivering services to meet the financial needs, perspectives, and realities of the lives of women is a differentiator today.

Tomorrow it will be table stakes.

While it's clear there is still work to be done, the trajectory of women taking a seat at the table on personal money matters isn't slowing down.

The report highlights a few key ways that the financial industry can better serve women by creating a more inclusive industry. Acknowledging how far women have come is empowering, and recognizing how far we have left to go is emboldening.

There’s no better time than now to challenge the status quo.

Speaking to Men Vs Women About Finances

Key Recommendations

  1. Change the tone to empowerment and freedom

  2. Empower women to talk about finances

  3. Engage them earlier in their financial journey

Get consumer insights into women and finance trends

Women x Money

How do we build a more inclusive financial system?

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