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We Do

Custom research to identify underlying customer behavior, emotions, and needs that drive or prevent adoption and engagement. Then, we translate those insights into a data-backed strategy.


  • Competitive & Market Analysis
  • Segmentation
  • Brand Awareness & Usage Study
  • Brand Perception & Sentiment Study
  • Brand Tracker
  • Qualitative
  • Quantitative
  • Product Research


  • Customer Journey Mapping
  • Go-To-Market Strategy
  • Persona Design
  • Design Thinking Workshops
  • Product Roadmap
  • Content Strategy
  • Product Strategy
  • Brand Strategy


  • Brand Design
  • Product Design
  • Content Creation
  • Thought Leadership Creation

Our Client Outcomes

02 Where You Can Tag Us In

You are looking
to find or keep
product-market fit


Regardless if you are a VC-backed startup or a Global enterprise, finding and keeping product-market fit has never been more critical to growth.

Our proprietary approach to product-market fit identifies the fastest and most profitable path to fit today—and identifies the opportunities for scale and adjacencies in the future.

Learn More About PMF Approach

03 Rebel

You are focused on evolving
your CX

Market size disruption

Customer Experience (CX) is your brand. Full stop. How your customer sees, understands, and experiences your product is also how they define your brand.

We leverage research and strategy to help brands uncover, identify, and measure the factors that drive adoption and engagement—then we help them build the solutions.

Learn More About CX Solutions

04 Rebel

You are thinking
about growth &


When business lines grow, there's a lot to think about—from the brand to the pricing.

We leverage bespoke research to create custom strategy that addresses questions for brands focused on growth. Growth only happens fast when you can navigate the evolution with certainty.

Learn More About Growth Solutions

Rebel is unlike a lot of firms that give you 3-ring binders that sit on the shelf and gather dust. They’re really focused on solving the problem with actionable outcomes that you can actually put to work tomorrow.

Ray Gary, CEO

How we partner
with you.

We sit at the intersection of marketing and product. Because of this, we're able to partner with stakeholders in either, or both, teams.
Rebel delivers cross-functional research and strategy that can be used across your organization to create alignment and clarity. Working as an extension of your team, we take on the heavy lifting of research, discovery, and, when needed, implementation.

See Our Results