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What is ATU Market Research?

the big picture.

Awareness, Trial & Usage market research tells you which consumer segments are aware of your brand, which use your brand, their propensity to try your brand, and which of your competitors they're aware of and use on a regular basis. This type of research provides insight into perceptions of service, current gaps in the marketplace, and potential shifts in the market.

Why do you need ATU Market Research?

Why don't you is a better question.

You should incorporate an ATU market research study as part of your regular checkup to gauge how your brand is performing in the market. This should be done annually.

Woman looking at the camera close up.
Two consumers interacting with brands in a store.

The Skinny

If you're asking these types of questions, it may be time for an ATU market research study.

  1. How do we stack up against our competitors?

  2. Are we meeting the needs of our customers?

  3. How do we better understand our users and identify opportunities to expand?

Awareness & Usage Research Examples

Projects that utilized Awareness & Usage Research as a part of their scope.

Featured Case Studies

Have a question?

We answer big questions. We also answer small questions. Chances are they’re covered on our FAQs page.

FAQs

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