Skip to Main Content
Group of young men looking at a phone and laughing.

What is Brand Positioning?


Simply put, Brand Positioning is a brand message that describes your delivered or expected value to a target audience. A brand position in the market is the combination of how a brand shows up and competes in the marketplace.

Why do you need Brand Positioning?

You're making moves.

Brands need to evaluate their Brand Messaging and Brand Positioning when moving to a new market, expanding their products and services, or posturing against new competitors in the market.

The Rebel Way.

Rebel creates new Brand Messaging and Brand Positioning by understanding the target customers, the trending markets, and the business goals. Using customer research and competitive brand analysis, we’ll ensure we build a value proposition that differentiates.

Shopkeeper opening a new store.
Consumer with shopping bags from different brands.

The Skinny

If you're asking these types of questions, it may be time for some Brand Positioning.

  1. How do we differentiate and get ahead of market forces?

  2. What is our most advantageous value proposition?

Brand Positioning Examples

Projects that utilized Brand Positioning as a part of their scope.

Featured Case Studies

  • Evolving Customer Experiences
  • Pricing & Growth Strategies

Have a question?

We answer big questions. We also answer small questions. Chances are they’re covered on our FAQs page.

Ready to work?

We’re ready when you are.