What is Brand Strategy?

Here's the deal.

A brand strategy is the strategic positioning of your brand's purpose, mission, visual identity, and experience. A brand strategy firm brings those elements to life through brand design–creating assets for your brand.

Why do you need a Brand Strategy Firm?

Why don't you is a better question.

The inner workings of your brand are what differentiates your company from the competition. As companies grow, create new offerings, acquire new assets, scale to new territories, evolve their services, or begin to shift their positioning, it is essential to define the brand strategy. A brand strategy firm will dive deep into the competition and the customer journey to identify a holistic brand strategy that meets the needs of your customers—delivering upon your brand values at every customer touchpoint.

The Rebel Way.

A good brand strategy firm begins with understanding why a brand exists in the first place and where it’s headed. From there, we architect the brand's visual identity and positioning. Then, we design the brand and deliver a brand guideline to direct future iterations of the brand.