Brand Tracking Studies measure brand awareness, familiarity, favorability, and usage of your brand in comparison to key competitors.
Why do you need Brand Tracking Studies?
Why don't you is a better question.
Brand Tracking Studies should be conducted regularly. Depending on the industry, you can conduct a brand tracker quarterly, bi-annually, or annually to understand how your brand is performing against key competitors and where to improve.
The Rebel Way.
Rebel will design and implement a Brand Tracking Program, from initial discovery to regular cadence metrics for success.
The Skinny
If you're asking these types of questions, it may be time for a Brand Tracking Study.
01—
How do we compare when up against the competition?
02—
Where are the most opportunities in our current market?
03—
What aspects of our marketing need to be improved?
Have a question?
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