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What is a Brand Identity?

Here's the deal.

Brand Identity, Tone, and Voice are the things that people usually think of when they think about branding. Quite literally—it’s how your brand looks, feels, and sounds. Consistent Brand Identity is crucial for growing companies.

Why do you need a consistent Brand Identity?

Why don't you is a better question.

Brand Identity should come after you’ve identified who your target audience is, the value proposition, along with your messaging and positioning. Most brands get this order wrong because they prioritize the brand identity which is what people see, instead of focusing on the building blocks. But, doing this out of order will only ensure a rebrand in the very near future.

The Rebel Way.

Rebel will work to build a Brand Identity that captures the brand's "why" and tells the brand story. Everything from visual design, assets, wireframes, and brand guidelines. We'll ensure your brand can work across touchpoints and has what it needs to scale forward.

Two team members working together on brand identity and consistency.
An employee joking around behind the counter at a coffee shop.

The Skinny

If you're asking these types of questions, it may be time for a consistent Brand Identity.

  1. How do we deliver consistency across all of our touchpoints?

  2. We need to rebrand, can you help?

Consistent Brand Identity Examples

Projects that needed a consistent Brand Identity as a part of their scope.

Featured Case Studies

Have a question?

We answer big questions. We also answer small questions. Chances are they’re covered on our FAQs page.

FAQs

Ready to work?

We’re ready when you are.

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