BRAND CONSISTENCY

Man purchasing coffee from a cashier at a coffee shop.

What is a Brand Identity?

Here's the deal.

Brand Identity, Tone, and Voice are the things that people usually think of when they think about branding. Quite literally—it’s how your brand looks, feels, and sounds. Consistent Brand Identity is crucial for growing companies.

Why do you need a consistent Brand Identity?

Why don't you is a better question.

Brand Identity should come after you’ve identified who your target audience is, the value proposition, along with your messaging and positioning. Most brands get this order wrong because they prioritize the brand identity which is what people see, instead of focusing on the building blocks. But, doing this out of order will only ensure a rebrand in the very near future.

The Rebel Way.

Rebel will work to build a Brand Identity that captures the brand's "why" and tells the brand story. Everything from visual design, assets, wireframes, and brand guidelines. We'll ensure your brand can work across touchpoints and has what it needs to scale forward.