Rebel Rebel
Customer shopping in a clothing store.

What is a Customer Journey Map?

Follow along.

Customer Journey Mapping is the act of visual storytelling through the eyes of your customers. It follows the user's experience from initial touchpoint to conversion, identifying where they get stuck, frustrated, or even abandon––and how to deliver on those expectations, eliminating the friction.

Why do you need a Customer Journey Map?

Guide them through.

When evaluating the customer journey to the point of purchase, a Customer Journey Map is valuable in charting the effectiveness of marketing, sales materials, and value proposition.

The Rebel Way.

To build a Customer Journey Map, Rebel utilizes segmentation studies, customer interviews, and a touchpoint audit to identify what is working and what is not.

Dad playing with his child.
Customer using their phone to make a purchase.

The Skinny

If you're asking these types of questions, it may be time for a Customer Journey Map.

  1. How do we better understand the user experience?

  2. How do we identify and eliminate customer pain points?

  3. What kind of content do we need and why?

Customer Journey Map Examples

Projects that utilized a Customer Journey Map as a part of their scope.

Featured Case Studies

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