A Digital Product Strategy is a roadmap and feature priority list for a digital product experience, including product features, functionality, user stories, architecture, and prototypes.
Why do you need a Digital Product Strategy?
Why don't you is a better question.
A Digitial Product Strategy will help you create and/or improve the overall user experience. A better experience means happy users—and happy users generally like to stick around longer.
The Rebel Way.
Rebel tackles Digital Product Strategy through:
Perception & Sentiment Studies with your target audience
User Interviews
High-Fidelity Prototyping
Product Testing
UX/UX Design
Roadmap Creation
The Skinny
If you're asking these types of questions, it may be time for a Digital Product Strategy.
01—
What is the priority of product growth?
02—
How do we scale our product?
Digital Product Strategy Examples
Projects that utilized a Digital Product Strategy as a part of their scope.