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What is a Go-To-Market Strategy?


A Go-To-Market Strategy is a step-by-step plan created to successfully launch a product to market. It utilizes a company’s unique value proposition to enhance customer experiences. This is where you understand your buyers' journey and tailor personas to those products/services.

Why do you need a Go-To-Market Strategy?

Why don't you is a better question.

A Go-To-Market Strategy is focused on the customer experience and achieving a competitive advantage in the market. Using this plan of action, you can gain advanced consumer knowledge and use it to offer high-caliber, highly sought-after products and uncover ways to make pricing more competitive. This process would ideally happen at the beginning of a product/service life cycle.

The Rebel Way.

Rebel approaches a Go-To-Market Strategy as a tactical plan. Working with your teams we’ll identify:

  • Which partnerships make the most sense
  • What channels matter most to your customers
  • The brand value proposition

We use customer interviews, usage and awareness studies, and competitor analysis to help us answer those questions and find a clear gap in the market.

Team members collaborating on a go-to-market strategy.
Woman looking at camera, deep in thought.

The Skinny

If you're asking these types of questions, it may be time for a Go-To-Market Strategy.

  1. What is our value proposition?

  2. How do we communicate our value proposition?

  3. Which channels, marketing, or advertising should we prioritize to launch our brand?

  4. What assets do we need to launch our services?

  5. How do we come up with a plan for our product/service launch?

  6. How do we use our unique value proposition to stand out in the market?

  7. What does the customer journey for this product/service really look like?

Go-To-Market Strategy Examples

Projects that utilized a Go-To-Market Strategy as a part of their scope.

Featured Case Studies

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