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What are Industry Trends?

Staying on trend.

Industry Trends are popular progressions in the market based on the ever-evolving needs of users. Being able to keep up and adjust quickly with up-to-date market movements will set your business apart from the competition.

Why do you need to pay attention to Industry Trends?


Keeping a pulse on Industry Trends is important in keeping up with ever-changing business climates. It will help push your business forward, keep your products and services relevant to customers, and drive continued growth. Meeting Industry Trends with innovation is what will guide any business through advancement. Bottom line––following Industry Trends can, and should, happen throughout the business to stay relevant.

The Rebel Way.

Rebel tackles Industry Trends with an approach that highlights current internal expertise and focuses on identifying shifting market trends.

  • Market trends analysis: we'll look at how the market is shifting, where the wide open spaces are that others are missing, and where there is the most opportunity.
  • Behavior study with consumers: this may look like a global sentiment or usage study, or an in-person ethnography where we study how humans get from point A to point B.
  • Workshop with stakeholders: we’ll bring the data and spend two days mapping out all of the “what’s possible”, “what if”, and “how might we” questions and roadmaps.
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The Skinny

If you're asking these types of questions, it may be time to evaluate Industry Trends.

  1. How do we future-proof our business?

  2. What's the next big thing in our industry?

Industry Trend Examples

Projects that utilized industry trends as a part of their scope.

Featured Case Studies