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What is Innovation Strategy?

THE 411

Innovation Strategy defines the white space for creating new solutions in your specific industry and identifies how to move ahead of the competition. It helps you identify where the gaps are, and how to solve them.

Why do you need Innovation Strategy?


You need an Innovation Strategy to stay ahead of market forces and remain relevant to your customers and their needs. Innovation Strategy helps businesses see potential opportunities for growth that may be missed by their competitors––think Blockbuster after Netflix was introduced.

The Rebel Way.

Rebel tackles innovation strategy with an approach that highlights current internal expertise and focuses on identifying shifting market trends.

  • Market trends analysis: we'll look at how the market is shifting, where the wide open spaces are that others are missing, and where the most opportunity exists.
  • Behavior study with consumers: this may look like a global sentiment study, usage study, or in-person ethnography study where we dive deep into how humans get from point A to point B.
  • Workshop with stakeholders: we’ll bring the data and spend two days mapping out all of the “what’s possible”, “what if”, and “how might we” questions and roadmaps.
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The Skinny

If you're asking these types of questions, it may be time for some Innovation Strategy.

  1. How do we create new ways to offer our services?

  2. Where is the market heading?

  3. Where is the biggest opportunity for growth in this industry or market?

  4. How do we set our business apart from competition?

Innovation Strategy Examples

Projects that utilized Innovation Strategy as a part of their scope.

Featured Case Studies

  • Evolving Customer Experiences
  • Pricing & Growth Strategies