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What is a New Product Launch Strategy?


When it comes time to do a new product launch, the stakes are high. You may be asking: what comes first and what should be the goal of the experience? Getting an MVP right and into the market is critical and time-sensitive. A New Product Launch Strategy creates the user experience for the new product or service, including everything from brand expression to feature set priority.

When do you need a New Product Launch Strategy?


Companies need a New Product Launch Strategy when they are launching a brand new product or service to the market or when they are iterating an already existing experience.

The Rebel Way.

Rebel focuses on how the user experience delivers on the business goals for your new product launch. For this reason, we roadmap the service or product, prioritizing the feature set and product experience.

Then we wireframe, prototype, test, design, and build an MVP—ready for market.

New product launch team working together in a conference room.
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The Skinny

If you're asking these types of questions, it may be time for a New Product Strategy.

  1. Which features does my service or product need first?

  2. How do we deliver the most value to our users?

  3. Where are our customers/users getting hung up in the process?

  4. How do we scale our product?

New Product Strategy Examples

Projects that utilized a New Product Strategy as a part of their scope.

Featured Case Studies

Have a question?

We answer big questions. We also answer small questions. Chances are they’re covered on our FAQs page.

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