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What is Product-Market Fit consulting?

Here's the deal.

Product-Market Fit (PMF) is the magic that happens when you have the right product for the right audience. The goal? Ensure success before you ever hit the market.

You can obtain Product-Market Fit in one of two ways:

  • Option 1: Trial and error, and figure it out over time.
  • Option 2: Understand exactly who your audience is, what your audience needs, and then build to solve the problem.

A Product-Market Fit study works to understand who the audience is, identifies what it is they need, and refines a product or service to meet those needs specifically.

Why do you need Product-Market Fit consulting?

Go slow to go fast.

You need a Product-Market Fit study when you are either launching a brand new product/service in the market, or you are pivoting or scaling an existing product/service in the market and you want some air cover before you hit the marketplace. Product-Market Fit mitigates the risks that come with creating something new.


The Rebel Way.

Rebel approaches Product-Market Fit studies with a mixed-method approach that looks at your industry, audience, and product. The components of every Rebel Product-Market Fit study include:

  • Competitive and Market Analysis: the industry gaps, market trends, and competitive landscape
  • Segmentation Study: the audience, needs, perceptions, and sentiments around the challenge, product, or current behaviors
  • Product or Service Analysis: full product audit, user testing, user experience research, and feature set roadmap
Man on a zoom call conducting a product-market fit analysis.
Product-market fit consultant interviewing a focus group participant.

The Skinny

If you're asking these types of questions, you may need a Product-Market Fit analysis.

  1. Who is our target audience and what do they need?

  2. Where are the gaps in services for our customer base?

  3. Where is our target customer located? How do we reach them?

  4. What are our customers' underserved needs?

  5. Is the problem a big enough pain point that people will pay for our solution?

  6. What products/services are our target customers already paying for?

Product-Market Fit Examples

Projects that utilized Product-Market Fit as a part of their scope.

Featured Case Studies

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