Product-Market Fit (PMF) is the magic that happens when you have the right product for the right audience. The goal? Ensure success before you ever hit the market.
You can obtain Product-Market Fit in one of two ways:
- Option 1: Trial and error, and figure it out over time.
- Option 2: Understand exactly who your audience is, what your audience needs, and then build to solve the problem.
A Product-Market Fit study works to understand who the audience is, identifies what it is they need, and refines a product or service to meet those needs specifically.