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What are Qualitative and Quantitative Research?

let's break it down.

Qualitative Research comes from focus groups or ethnographies and relies on personal accounts or documentation that illustrate how people think or feel about certain stimuli/topics. In contrast, Quantitative Research uses surveys and runs with statistically measurable data. They are complementary methods that can be used in combination with one another to get results that are both deep-seated and wide-reaching.

Why do you need Qualitative and Quantitative Research?

Hear us out.

This methodology is ideal for answering questions or providing context for brand decisions, directions, and strategies. Because good strategy should always be backed by solid data.

The Rebel Way.

Rebel applies these methodologies in nearly every project, in different applications and outputs. We believe in a mixed-method approach, meaning we combine both Qualitative and Quantitative approaches to deliver answers to the questions our clients ask.

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Qualitative and Quantitative Research Examples

All of our clients' projects utilize Qualitative and Quantitative Research—check out a few examples here.

Featured Case Studies

  • Evolving Customer Experiences
  • Pricing & Growth Strategies

What’s your most wicked business challenge?

We go there. It might get uncomfortable. Growth often is. But using strategy and consumer research, we’ll find truths in places you wouldn’t expect. We’re up for it if you are.