What is a Segmentation Study?
Here's the deal.
Why do you need a Segmentation Study?
Why don't you is a better question.
The Rebel Way.
To to do it right, we have to get up close and personal with your target audience. Our goal is to understand which groups of people are your target audience, where in the market is the most opportunity for growth, and what your target audience needs to find your product or service valuable. If you're asking these types of questions, you may need a Segmentation Study.
Who is our customer and what do they need?
What populations can we feasibly expand to?
Where are the product opportunities in the market?
How do we better direct our marketing efforts?
Segmentation Study Examples
What’s your most wicked business challenge?
We go there. It might get uncomfortable. Growth often is. But using strategy and consumer research, we’ll find truths in places you wouldn’t expect. We’re up for it if you are.