In a saturated donation technology market, surrounded by competitors offering similar solutions, iDonate finds itself face-to-face with the challenge of differentiation. Is it possible to break away from the crowd and stand out?
What we heard.
With the impending launch of version 2.0 of their product, iDonate needed a B2B content and PR strategy that moved the brand from just a software solution to a thought leader. But to reach this goal, we needed a new way to think about fundraising technology and a message that struck a different tone.
What we did.
To amplify the message of iDonate, Rebel designed and executed a multi-faceted content strategy to test which B2B content followers preferred most. Using engagement metrics, Rebel designed a robust channel strategy playbook to guide future marketing and brand comms efforts.
What we delivered.
Comprehensive is how we roll. We delivered a library of resources and tools, including LinkedIn articles, thought leadership for media pitches, and event presentations that highlight key brand messaging. To keep the team moving long after deliverables, the internal playbook contained channel strategy, key metrics, and training materials for future marketing initiatives.
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