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The challenge.

Equity compensation is evolving. An equity compensation plan benefit can look different depending on the role of the individual managing the plan, the company size, the funding stage, geographic location, and larger company goals.

What we heard.

With varying factors within the target audience, it can be difficult to hone in on a single narrative that serves everyone. In order to create a solid content strategy, we must first identify the critical pain points, perspectives, and perceived value propositions.

What we did.

Through a global survey and interviews with representative clients, Rebel evaluated the audience’s perspectives on pain points, value propositions, current gaps in the market, and needs.

What we delivered.

Rebel delivered a branded report, ready for internal use to inform future strategy. Plus—a supplemental document highlighting key stats, trends, and opportunities for brand communication for future marketing use.

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