Proof is a marketing data engine that provides complex statistical analysis to today’s marketers. They challenged Rebel to reimagine the data dashboard to be less statistical and more, well, useful.
What we heard.
How statistical are marketers? While metrics and ROI clearly matter to the field of marketing, it was unclear how mathematical is too much and which features were considered most useful to a corporate marketing team.
What we did.
Rebel mapped the current customer journey. With new data in hand, we identified critical interactions within the product experience. And we aligned brand messaging. Hello, holistic brand experience.
Next up, we redesigned the Proof product for an exceptional user experience on every screen. Easy, right? Well, the experience should be easy. Getting there took design sprints informed by insights and tag-teaming development to deliver code for the evolved dashboards. All on a lightning-fast go-to-market timeline.
What we delivered.
Rebel delivered a redesigned Proof product, code for evolved dashboards, and a clear user journey map that highlighted future product roadmap requirements.
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