Rebel Trend Report–The Customer Journey Through the Finance Industry
Everyone has their own needs, expectations, use-cases, goals, and constraints when it comes to how they spend money. Understanding the customer journey through personal finances enables the finance industry to solve the friction in their customer’s experiences, alleviate access hurdles, and create more equitable products, services, and tools. The reality is, if we’re going to move the needle forward, the work should begin with understanding the audience we’re creating for.
